Wild Child
Working Title Films
Redberry creates web site and a host of interactive features for the Working Title release Wild Child.
Redberry were asked by Working Title to create an online presence for the teen film Wild Child. Aimed at the under-15, female market the web site and all of its features needed to appeal to this very web-savvy group in a way that was relevant to them. The result was an highly personal space where the user could choose a 'theme' for the site view, upload and embellish photos of themselves and create avatars which could be posted to a virtual school photo and downloaded in a variety of formats to be used on their own social spaces.
Avatar creator
As part of the online creative for Wild Child we developed an Avatar creation tool. Using a suite of assets including hairstyles, face shapes, features, clothes and accessories the user could create a personalised avatar for a number of outputs. As well as submitting their finished avatar to a Virtual School Photo, users could download in a number of formats including Jpegs, MSN/AIM icons, personalised Bebo skins and desktop wallpapers.
Bebo and social network widget
With social networking, in particular Bebo, being so important to the teen market we were asked to create a profile design for the film's main character, Poppy Moore. As well as creating this bespoke profile we created a version that Bebo users could use on their own profiles.
Within the Bebo profile we created a content widget that could be grabbed and shared by users of Bebo, Facebook, Mypace a host of other social networks. The Widget delivered content updates keeping the users informed about new material online and real-world events.
