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As part of the overall online campaign for The Interpreter we created a challenging online game to engage the sophisticated target audience for the film. Taking one of the key themes of the film but without revealing any of the plot-points of this stylish thriller we immersed the user in an investigation to help protect a VIP from assassination. The game was a great success with over 25% of all visitors to the site playing the game.
Because of the challenging nature of the game, users were posting messages on film forums within days of its release asking for pointers on how to solve clues and sharing advice on completing the game.
