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Redberry were selected by the Blood Pressure Association [BPA], the UK's leading charity in this field, to create a digital lifestyle questionnaire to highlight the dangers of high blood pressure. The questionnaire was sent to corporate partners for use on their Intranets and internal newsletters, in addition to appearing on the BPA's own website and some other prominent high traffic sites across the country. Within 2 weeks of launch, the BPA were approached by AOL who wanted to run a feature including the questionnaire on their home page.
The online Flash version of the questionnaire gave users a number of lighthearted lifestyle questions and a final score based on their answers. This final score was then accompanied by more serious advice for people concerned about issues relating to blood pressure.
Redberry developed this questionnaire to support The Blood Pressure Association's "Know Your Numbers!" week, which ran from 12-18 September. Speaking of the win, Redberry Director Simon Redgate said, "We are delighted to be working with the Blood Pressure Association on this project, we've been talking to the charity for some time and we expect that this is the beginning of a long and successful partnership." Sarah Ransome, Head of Information and Support said, "We are keen to utilise Redberry's experience of delivering on similar projects for the corporate sector, to assist us in getting out the serious message about blood pressure in a lighthearted way, to new audiences."
