wear it pink: Pink Blast Online gameSee who you can splat with magic pink paint! |
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wear it pink: Social announcement boardA great social networking tool where users announce what they are planning for this years' wear it pink event |
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wear it pink is the flagship fundraising event in Breast Cancer Campaign's annual diary and is the UK's original 'dress pink for breast cancer day'. Building on the success of 2006 and 2007 the wear it pink website is the third we have produced for Breast Cancer Campaign and forms the basis of day-to-day communication with fundraisers on the run up to the event.
Behind the scenes of the 2008 website is an extensive database and technical solution. The website that Redberry have produced is the central data resource for administration of this years' event. As well as the public facing side of the website, we have developed a number of online tools to allow Breast Cancer Campaign's call centre staff to carry out all their day-to-day functions, which in turn link to all aspects of the campaign from merchandise fulfilment to financial control and management.