wear it pink: Social announcement boardA great social networking tool where users announce what they are planning for this years' wear it pink event |
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Breast Cancer Campaign: wear it pink 2008 websiteWebsite and integrated technical solution for the original 'dress in pink' charity day. |
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Developed in conjunction with staff at the Charity who manage the popular offline version of Pink Ribbon Tribute Funds, Redberry developed a powerful interactive feature to allow the public to upload photos and tributes to loved ones affected in some way by breast cancer.
With overall administration by in-house staff at Breast Cancer Campaign, the tribute pages are managed by the person who originally sets up the page, allowing them to edit and update text and images on the page as well as providing them with control over tributes left by other people. Donations left for specific tribute funds are detailed as standard.
This has proven to be a very successful community aspect of the Breast Cancer Campaign website as well as a great income driver.
